Auston Fox was founded in 2018 by Sunshine Coast-based girl Georgia. 

In her young teenage years, she began to use her style as a way of expressing herself. This is when her obsession for fashion begun and the dream of owning her own label one day was born.

During her study abroad in Boston, she came up with the name ‘Auston Fox’ for a small travel blog.Auston is a combination of her home country Australia and her now what she calls a second home Boston.‘Fox’ was added to the name as during her time abroad she was adventuring alone, just like a Fox does. 

From here she started on the journey to creating her label and a few years of hard work later she launched her dream into a reality.